Why Research Matters

The Consumer Sponsorship Rankings 2013 (CSR 2013) are presently being assembled and tallied. This exclusive study involving over 2,000 randomly selected Canadians is unequivocally the standard in unbiased consumer research on sponsorship in Canada. There are no...

Municipalities and Training

I continue to hear from municipalities, large and small, that they cannot get sponsors. If that is the case, then I can only say that you are not doing sponsorship correctly. Perhaps you do not have the internal capacity that is trained and qualified to bring in...

Sportcology – Canadian Sponsorship Landscape Study

Now available: The August 17 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. August 17, 2013 Show Notes (topics...

Sportcology – Elements of a Robust Fulfilment Plan

Now available: The August 3 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Chris Reed of the Partnership Group – Sponsorship Specialists™. August 3, 2013 Show Notes (topics...

Sportcology – Your Discovery Session & Where to Start

Now available: The June 22, 2013 episode of “Sportcology with Olympian Jungle Jim Hunter” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Seamus O’Keefe of the Partnership Group – Sponsorship Specialists™. June 22, 2013 Show Notes...