Oct 31, 2012 | Sponsorship Update (in the news!)
The Sponsorship Marketing Council of Canada (SMCC) is holding its annual Fall 2012 Fundamentals of Sponsorship Course in Toronto on Wednesday November 7 and Thursday November 8. This is a fantastic course lead by industry veteran JoAnn McArthur and supported by...
Oct 22, 2012 | Sponsorship Update (in the news!)
Last week a new standard in promotional opportunities was set with a $700,000 promotional prize program for a conference. At the closing of the 2012 Sponsorship Marketing Council of Canada’s (SMCC) Western Sponsorship Congress™, Brent Barootes, president and CEO of...
Jul 4, 2012 | Sponsorship Update (in the news!)
Once again the Sponsorship Marketing Council of Canada (SMCC) Western Sponsorship Congress™ has proven its innovation and leadership in the Canadian sponsorship industry marketplace. Being true to the Congress theme of Get in the Game, the Congress has done exactly...
Apr 21, 2012 | Audio Blog
Now available: The April 21st , 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. April 21st, 2012 Show Notes (topics discussed)...