Nov 4, 2014 | Tuesday Morning Commentary
When you make a sponsorship marketing investment, you need to measure results. Those parameters need to be set prior. As I mentioned a few weeks ago, at the Partnership Group – Sponsorship Specialists, we invest heavily in sponsorship. We are an independent...
Oct 20, 2014 | Naming Rights, Sponsorship Update (in the news!)
The Ottawa Convention Centre and Shaw Communications Inc. recently announced a multi-year sponsorship agreement that will see the downtown venue be named Shaw Centre, effective immediately. The partnership will provide Shaw with the opportunity to showcase its leading...
Oct 8, 2014 | Sponsorship Update (in the news!)
Calgary, AB – Canada’s only impartial research study into what Canadians are thinking about sponsorship marketing will be shared in part at the SMCC Western Sponsorship Congress™ in Calgary, October 21 and 22, 2014. The 2014 Consumer Sponsorship Rankings conducted by...
Sep 9, 2014 | Tuesday Morning Commentary
I owe an apology to Kim Skildum Reid. Recently I passed along a great article she had written. It was a terrific article and I credited her for it. But that was wrong. I failed to ask her permission to share it with you. I infringed on her copyright. I presumed based...
Jun 24, 2014 | Tuesday Morning Commentary
As one of Canada’s leading sponsorship consulting firms, the Partnership Group – Sponsorship Specialists™ deals each day with brands and rights holders that are trying to determine the value and distinction between an investment made with a charity for...
