The Business of Sport – Sports Sponsorship in Canada

Mar 21, 2012 | Audio Blog

Now available: The March 17, 2012 episode of “The Business of Sport” and Sponsorship Marketing on the FAN 960 hosted by Jungle Jim Hunter, featuring Brent Barootes of the Partnership Group – Sponsorship Specialists™. March 17, 2012 Show Notes (topics discussed)...

Playing in the Big Leagues of Sponsorship

Jan 10, 2012 | Sports

In recent months, there has been a lot of excitement about big sponsorships and professional sport. Molson won its NHL sponsorship rights opportunity over Labatt. VISA walked away from Bobsled Canada, leaving a major hole in the revenue side of that organization. RBC...