WOW- Building Relationships

WOW- Building Relationships

I do what I can to build and maintain relationships. Our industry is based on trust and relationships. I try to provide free content through the TMC. I often discount my speaking fee to organizations, so they can provide cost-effective professional development to...
Alice in Wonderland!

Alice in Wonderland!

Do you know where you are going? I am working with several clients right now through the consulting and mentoring services side of our company. They have a sponsorship program or are putting one in place. All of them have an IAV (Inventory Asset Valuation) done either...
Event Sponsorships

Event Sponsorships

We have many clients that are either events themselves or that own/operate events. Recently, I was working with a group of them and we did some brainstorming around why event sponsorship is so good for brands. This is some of what we determined. When a brand sponsors...
Monday Morning

Monday Morning

There is a reason the TMC (Tuesday Morning Commentary) comes out on Tuesdays. (Well at least most Tuesdays… yes, I remember the December 11 posting error!) It’s because Mondays are too busy. Your mailbox is being pelted with Monday Morning Updates and newsletters,...
Staying Focused

Staying Focused

I was with a client last week. It is a brand, a sponsor that invests in properties for marketing purposes. He was having a bad few days. He was having trouble getting his sponsorship investment approved by his superiors. He knew it would deliver good ROI for his...