Activation and Experiences

Activation and Experiences

Last week, I spoke about a really bad conference experience I had from a sponsorship perspective. It was probably worsened because, for the three days prior, I had been at GO WEST 2020 where I was blown away. (This is a must-attend conference for anyone who stages...
Bad Sponsorships

Bad Sponsorships

I attended a conference in late January. It had terrific speakers, great content, and for the most part, the audience loved the event—but the sponsors hated it! I did not speak to a single sponsor who felt they got their money’s worth. The audience liked the speakers...
Building Relationships

Building Relationships

Recently, I was in a discussion group with some clients and other consultants. The subject was relationship development. One person commented that they are seeing decreased incoming calls to their consultancy.  Another said that they seem to be getting calls from...
Just Plain Old Fun

Just Plain Old Fun

We work in a fun industry. It offers many opportunities for excitement, innovation, and fun. Every once in a while, you just need to sit back, relax, and smile. I was doing some client research online and came across (yes, distracted and sidetracked) some terrific...
Learning to Listen

Learning to Listen

Over the past few weeks, I have been working with several clients on discovery sessions, custom proposal development, and negotiations. All are doing well, but almost all of them had to overcome a flaw. That flaw was listening. As Bernard Baruch said, “Most of the...