Feb 13, 2024 | Tuesday Morning Commentary
Tomorrow is Valentine’s Day—the day we share our love with our loved ones. Perhaps you will bring home flowers or chocolates to your partner. Maybe it will be a romantic dinner for two. If you have young kids, they are probably heading to school with lots of little...
Feb 6, 2024 | Tuesday Morning Commentary
I was with a client last week who was worried—worried that the “big pitch” they had out there was going to go sideways. All I could tell them was to stop worrying. We reviewed every step we had taken. We reviewed the prospect’s objectives, how we proposed to deliver...
Jan 30, 2024 | Tuesday Morning Commentary
This week, I thought we might look at a single division within the worldwide sponsorship sector. For some, these numbers may be unfathomable. But the reason for looking at them is to illustrate how big this sector truly is. When I started 34+ years ago, sponsorship...
Jan 23, 2024 | Tuesday Morning Commentary
Whether you have been in the sponsorship industry for over 34 years like me or you are a newbie, staying on top of new trends, insights, and information is critical for your success. There are lots of ways to stay on top of the industry. Here are a few that are top of...
Jan 16, 2024 | Tuesday Morning Commentary
We all know storytelling works. We are all aware that stories are engaging. They influence people. They inspire and excite. As authors Dan and Chip Heath illustrate in their research, 63% of presentation attendees remember the stories told, while only 5% remember...