Aug 27, 2024 | Tuesday Morning Commentary
Through social and digital media—through the internet—we are all more connected than ever. We can find old high school friends and reach out. Just the other day, I was connecting on LinkedIn with someone I did not know (he had reached out to me for a quote on an...
Aug 20, 2024 | Tuesday Morning Commentary
In the past several months, I have had several readers write to me about bending the rules. Some asked, “When is it OK to bend the rules?” while others have questioned not so much “when” but rather “is it OK to bend the rules?” I thought long and hard about this and...
Aug 13, 2024 | Tuesday Morning Commentary
There is a reason the TMC (Tuesday Morning Commentary) comes out on Tuesdays. (Well at least most Tuesdays… yes, I remember the couple of times we had posting errors!) It’s because Mondays are too busy. Your mailbox is being pelted with Monday Morning Updates and...
Aug 6, 2024 | Tuesday Morning Commentary
I was with a client last week. It is a brand, a sponsor that invests in properties for marketing purposes. He was having a bad few days. He was having trouble getting his sponsorship investment approved by his superiors. He knew it would deliver good ROI for his...
Jul 30, 2024 | Tuesday Morning Commentary
The dictionary defines a “partner” as “a person or entity who shares or is associated to another person or entity in some action or endeavor”. Basically, two people or organizations that work together for a mutual goal. And that is the essence of sponsorship marketing...
