It’s New Years Eve

It’s New Years Eve

This is probably one of the most exiting days of the year. It’s New Year’s Eve—an opportunity to reminisce about the year gone by and clean the slate for the New Year to come. That’s what I am going to do—take a look at the past year in the sponsorship world with some...
Merry Christmas

Merry Christmas

Wow! It’s Christmas Eve. For those who celebrate Christmas, I hope “your stockings are hung by the chimney with care” as you and the little ones await the arrival of St Nick! For those who don’t celebrate Christmas, but have other spiritual celebrations at this time,...
Going Green

Going Green

Of course, we all are concerned about the environment and rightfully so. But it’s up to everyone in every generation to do their part. Laying blame is not usually the best approach to any situation that needs fixing. I think we need to learn to look at the solutions...
The Best Way to End an Email or Note

The Best Way to End an Email or Note

Your opening and closing are critical to any communication. Be it a DM, handwritten letter, phone or Zoom conversation, email from a stage, in a coffee shop or board room, what you say at the beginning grabs attention (or not) and what you say at the end determines...
How to Scare Away Your Customers

How to Scare Away Your Customers

I had to share this. It just happened and I thought, “That will be my next TMC.” Hopefully, we can all learn from it. Whether we are selling sponsorships, used cars, financial services, or men’s suits, we need to be transparent and working in the best interests of our...