Mar 11, 2025 | Tuesday Morning Commentary
Too often we like to blame others. Sometimes directly, sometimes indirectly. I seem to be witnessing more and more often people not wanting to take responsibility. Be that because they feel it was not their fault or there was someone else that was to “blame” as well,...
Mar 4, 2025 | Tuesday Morning Commentary
Whether you are buying or selling sponsorships/ partnerships you need to have a strategy. Recently I was in Vancouver, Toronto, Montreal and Calgary and had a chance to meet with several industry leaders and visionaries. I was blessed to have had the time with them...
Feb 25, 2025 | Tuesday Morning Commentary
I always get asked “How can we measure ROI” as a sponsor? (That question is also applicable to properties, those selling sponsorships, so you understand what a sponsor should be doing to measure ROI on your partnership with them.) Not an easy answer to deliver in a...
Feb 18, 2025 | Tuesday Morning Commentary
We work in an “experiential” marketing medium. Sponsorship / partnerships thrive when the “experience” is good. The sponsor’s ROI is exponential when the user’s experience is memorable and engaging. Whether that is value added provided by a sponsor for an amazing...
Feb 11, 2025 | Tuesday Morning Commentary
Two weeks ago, I delivered a TMC entitled Integrating AI into Sponsorship Marketing: A Strategic Guide. I used AI completely to write the article. Then in the last half of the TMC I came clean to say I had used AI and had nothing to do with the article writing and...
